From concept creation to location scouting and casting, there is a lot that goes into each project. The first step is to get an idea of what your vision is and find out what kind of budget is required to bring it to life. My favorite way to communicate ideas and make sure we’re on the same page is to use mood boards with inspiration images and brand adjectives. Mood boards help to convey the style, color palette, location, lighting, and overall feel of the shoot.

For brand work, I create a custom quote for each project based on your specific needs. Details that help me determine your rate include:

- How many delivered images you need
- What kind of retouching is required
- How the photos will be used (i.e. social media, website, print/digital advertisements, editorial placements, etc) and how long the photos will be in use
- Whether any travel, location rental, or specific equipment will be required to bring your vision to life
- How many days/hours of shooting time will be needed
- Whether you need me to produce the shoot as well as photograph it (i.e. find a location and other team members such as models, makeup/hair artists, wardrobe stylists, set designers, etc)

Once the concept is finalized, we use that to build the shoot logistics like where the shoot will take place, what time of day to shoot, and a general shot list so I don’t miss any details. When working with a team, we’ll also create a call sheet so everyone knows where to be when, what to bring, and any other important items.

Time to create! I like to create a comfortable, relaxed atmosphere on set so that everyone has an enjoyable time and can get into a creative flow. I am there to give and receive feedback and direction as needed, and to make you and your team feel supported.

After the shoot, my job continues with culling the images, sending you a gallery of proofs so you can make your final choices, and then either retouching your selections or sending the unedited images to your in-house retoucher.

A lot of work goes into getting each image just right, including color grading and cleaning up skin, hair, and the background. Retouching is a part of my artistic process, and as a general rule, I want the final images to look polished but not over-edited. I take a lot of time and consideration to make sure your images look professional, finished, and balanced.